Same as Patron, we are seeing many Teslas in our mountain resort. My bet is they’re bought first for the “luxury” factor (people want to stand out, which is, of course, not very mustachian to do but most people are not mustachians), then because they want an EV, with probably the added benefit of Tesla being the first to really build EVs reliably.
Those are just guesses, though. I don’t buy expensive cars so I wouldn’t know the thought process that goes behind it.