Any experience with Selma Finance?


Is anybody here using Selma Finance (

How has been your experience?

Would it suffice as the primary investment portfolio?

Or maybe would you recommend to stay away from fin-tech startups?

Thank you!



I got too many adds from this to even consider it (sometimes in very wired places).

Also expensive as hell, if you have more than 17k on there the monthly fee is already higher than IB and the one at IB mostly goes away after 100k.

Also the use of emoji on a financial website is disturbing (ok the use of emoji in general is disturbing but here even more).



0.72% p.a. excluding product fees.
I’ll pass

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So about 1% in total? That’s a hedge fund appetite for what should be a 0.0x% product.



But this looks so much more complicated :slight_smile: (once you click on the “Monthly Activity Fee” section).

Thanks for your input!



I have never heard of Selma before except some not really professional looking ads on reddit. But it looks like it tries to do the same as, just almost 50% more expensive? Has anybody compared these products?

Selma does also use Saxo bank as custodian bank like Truewealth does (but it looks like Truewealth now also offers Basellandschaftliche Kantonalbank as custodian).

Anyway, if you are intersted in learning finance basics and plan to invest a higher volume, it might be cheaper with IB.

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It may look difficult but it is actually not. Also it is very transparent which i really appreciate.

Let me try to formulate it a bit differently: there is a 10$ per month fee (3$ if you are younger than 25) but you get 10$ (or 3$) of free transactions and fees every month until you hit 100k.

And since the transactions on IB are so cheap you will most likely not pay a lot more than 10$ per month (I usually barely fill my 3$).



seems like banks need to find new hip ways to sell their overpriced garbage to young retail investors.

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by the way if you want to have the latest laugh at fintech, read this:

tl;dr: the guy was able to build up 50 times leverage with his strategy, their risk management is super bad



Ugh… I wish I could just transfer an $X amount monthly to selma or truewealth (which after searching on this forum seems just a tiny bit better than selma but not by much) and be done with it.

Okay, I’ll give it a few more days (weeks?) of reading and will see if things with IB & etc start making more sense.

Thank you everyone!



Well let me help you by summarizing what you see there: best deal on the retail market. By far, compared to any swiss broker, and very competitive internationally.

There’s a minor technical complication if you haven’t yet made your first 100k, easily resolvable by e.g. going through captrader

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Hi there, As I am working at Selma, I thought I’d reply.

First, Selma is not a solution for you if you are a DIY-Investor and have already built up some knowledge and want to take time to do everything yourself… Selma is for people that don’t have the time or even the interest to invest by themselves, but who still understand that investing with a bank or keeping the money on the bank account might not be the smartest option out there. :wink:

So if you don’t want to create a portfolio yourself and if you don’t want to manage it, Selma is one option for you.

Often Selma is referred to a Robo-Advisor (an online service that uses algorithms to pick and trade your investments) but we are actually a bit more. Rather than just giving you portfolio option, Selma takes a look at your total wealth (loans, investment plans, savings, anything that influences your finances) situation in order to create a personalized portfolio. This portfolio gets continuously adjusted to changes in the market and also in your financial life. So we can keep the risk always in balance with your financial situation and goals.

DIY is of course definitely cheaper, but you have to be careful as your price depends on how often you trade, the frequency of transactions, etc. This is all included in Selma and you don’t have to think about it. As well as a tax statement, stamp duty and bank fees.

And yes, people usually have love-hate-relationships with emojis. Our clients usually love them, even though the age range is between 19 and 75 years old. What we want to do with it is to show that finance can be different and easier to understand than e.g. IB, or anything that just uses complicated lingo which makes you open Wikipedia 5 times while reading through one paragraph :slight_smile:

Hope I could make everything a bit more transparent!