Any experience with Selma Finance?


Is anybody here using Selma Finance (

How has been your experience?

Would it suffice as the primary investment portfolio?

Or maybe would you recommend to stay away from fin-tech startups?

Thank you!


I got too many adds from this to even consider it (sometimes in very wired places).

Also expensive as hell, if you have more than 17k on there the monthly fee is already higher than IB and the one at IB mostly goes away after 100k.

Also the use of emoji on a financial website is disturbing (ok the use of emoji in general is disturbing but here even more).


0.72% p.a. excluding product fees.
I’ll pass


So about 1% in total? That’s a hedge fund appetite for what should be a 0.0x% product.


But this looks so much more complicated :slight_smile: (once you click on the “Monthly Activity Fee” section).

Thanks for your input!


I have never heard of Selma before except some not really professional looking ads on reddit. But it looks like it tries to do the same as, just almost 50% more expensive? Has anybody compared these products?

Selma does also use Saxo bank as custodian bank like Truewealth does (but it looks like Truewealth now also offers Basellandschaftliche Kantonalbank as custodian).

Anyway, if you are intersted in learning finance basics and plan to invest a higher volume, it might be cheaper with IB.


It may look difficult but it is actually not. Also it is very transparent which i really appreciate.

Let me try to formulate it a bit differently: there is a 10$ per month fee (3$ if you are younger than 25) but you get 10$ (or 3$) of free transactions and fees every month until you hit 100k.

And since the transactions on IB are so cheap you will most likely not pay a lot more than 10$ per month (I usually barely fill my 3$).


seems like banks need to find new hip ways to sell their overpriced garbage to young retail investors.


by the way if you want to have the latest laugh at fintech, read this:

tl;dr: the guy was able to build up 50 times leverage with his strategy, their risk management is super bad


Ugh… I wish I could just transfer an $X amount monthly to selma or truewealth (which after searching on this forum seems just a tiny bit better than selma but not by much) and be done with it.

Okay, I’ll give it a few more days (weeks?) of reading and will see if things with IB & etc start making more sense.

Thank you everyone!


Well let me help you by summarizing what you see there: best deal on the retail market. By far, compared to any swiss broker, and very competitive internationally.

There’s a minor technical complication if you haven’t yet made your first 100k, easily resolvable by e.g. going through captrader