Kuppy speaks about this in more detail in the podcast. Apparently, the GPUs depreciate over 1-2 years. I personally subscribe to this view.
Other assets – buildings, data center cooling – might have a 10 year depreciation cycle, though even cooling is apparently on a shorter schedule.
I can’t speak to this.
But I would subscribe to the view that a 10 year decreciation view might be optimistic.
Possibly.
Currently, the “business” aka revenue for companies like GOOG and META is mostly ads (GOOG revenue: $350 billion in 2024, META : $165 billion). In the case of GOOG perhaps also some services and cloud (maybe). This is the revenue/bottom line profits financing their AI CapEx.
I personally don’t think the ad (or services or cloud) revenue for these companies is going to increase ten fold but I could be wrong given my personal YouTube watching ad experience.
In the case of GOOG, their AI business is disrupting their search ad business, too.
Well, except the companies that layed (financed) the fiber went bankrupt and other investors bought the capital invested on pennies for dollars invested.
Goofy Simplicissimus agrees there’s a first mover advantage.
Then again. Totally can they get it wrong, IMO. Megacorps got it wrong again and again. Fiber optics, railroads, you name it.
Just in my short time at the GOOG, the company probably spent billions if not tens of billions on bets that went south, from Google Wave – hundreds of people working on this for years – to Google Plus – thousands of people working this for years.
All of these projects ended up in the trash can.
Even potentially successful bets:
I believe I’ve mused on this before on this forum, but shortly after I started at the GOOG, someone suggested at a TGIF – maybe 2006 or so? – that Google turn its internal cloud technology into a product (you know, like AWS), to which Urs, employee number <single digit>, Swiss Google Fellow, SVP and heading infrastructure at the time, responded that this was not a business opportunity sought out by the market.
Fast forward a decade or so and Google is playing catch-up to Amazon and Azure.
Anyway, tl;dr: some of these megacorp SVP guys might be smart, but they might also just have been lucky, and they might be terrible at looking at business opportunities and how to make money despite having probably made billions by being in the right place at the right time.
Maybe sliced differently: why would the CEO getting paid hundreds of millions of dollars (Sundar) or being worth hundreds of billions of dollars (Zuck) give a
about spending vs. expected ROI?
How would you handle handle this at the top of these companies? AI is the hot thing, clearly. Now
(a) Poor cold water on it (and your company’s stock price just tanks, your options are worthless)
(b) Race to be perceived as the leader, or at least contender (and keep cashing in on those stock options along the ride, as your stock goes up, for now)
Keep in mind also the shareholder structure of these companies where a select few will decide on the company’s fate.
Sir, I tried to explain in my previous post: you need a 20 fold revenue increase, not just milking 33% more out of existing customers. ![]()
Businesses do. Their accountants are used to paying taxes and not challenging them, CEOs just see this as marginal additional expenses.
Ok, I admit, I’m just talking out of my behind right now.
Anyway, I am not shorting any of this crap. But I am not long, either.

