I’ve shared some doubts on the Fundsmith thread (here and here) a while ago and I still stand by that: They don’t have as entrenched a position as Microsoft, Apple or Google.
As for the metaverse, I tend to consider it quite alike to 3D cinema/TV: A recurring fad that will enjoy some hype every ten or fifteen years or so.
There’s some potential in virtual/augmented reality hardware (that Meta also makes). But winners in this market will, if anything, likely be determined by who can provide immersive FPS gaming and pornography best. (So not Meta).
EDIT: I happen to have read today that Zuckerberg controls 54% of voting rights.