Just saw this:
Die Vorsorge-App «Frankly» der Zürcher Kantonalbank (ZKB) hat die Grenze von einer Milliarde Franken an verwalteten Kundenvermögen überschritten.
That’s from 0 to 1B AUM in 1 3/4 years (03.20-11.21).
Viac needed about 4 years to reach 1B.
I believe in a forum ranking, Frankly would come a distant third behind Viac and Finpension.
Shows the pent-up demand and the difference a strong backer (ZKB) and a bit of marketing makes to the general public who may be hesitant for bringing their money to lesser well-known institutions.